Archtexx expands to the MENA (Middle East and North Africa) region

Archtexx are pleased to announce the opening of their Dubai office, establishing the firm as a key regional player in bringing innovative business architecture practices to the Middle East and North Africa. This is the company’s first office outside Europe, and is established in partnership with the Theyab International Group (TIG), reflecting both growing market needs for strategic solutions and upward demand for a fresh, innovative approach to business strategy design, execution and organisation transformation.

The Dubai practice will be led by Gar Mac Críosta and Rabea Nawaz. Gar brings 20+ years of Enterprise and Business Architecture experience to the UAE team.  Most recently he was a Senior Advisor with the Innovation Value Instiitue (IVI), where he helped define the IT-CMF framework. Gar has extensive experience of strategy design and execution in government, global finance, pharmaceuticals, and oil and gas. Rabea’s joins Archtexx from a senior role at EY in the US, where she focused on banking strategy, risk and transformation, She brings this valuable knowledge to clients in the UAE region.  Gar, Rabea and the UAE team will bring innovative business architecture tools and techniques to MENA organisations as they partner with Archtexx Dubai.